Personal profile
Research Interests
Wellbeing economics, Subjective wellbeing, Happiness economics, Fourth Industrial Revolution.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Dive into the research topics where Talita Greyling is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Experienced Well-Being and Compliance Behaviour: New Applications of Quality of Life theories, Using AI and Real-Time Data
Rossouw, S. & Greyling, T., 2026, (Accepted/In press) In: Applied Research in Quality of Life.Research output: Contribution to journal › Article › peer-review
Open Access -
Development and Validation of a Real-Time Happiness Index Using Google Trends™
Greyling, T. & Rossouw, S., Mar 2025, In: Journal of Happiness Studies. 26, 3, 39.Research output: Contribution to journal › Article › peer-review
Open Access4 Citations (Scopus) -
Listening and comprehending the pulse of places: cultural analysis of emotions in Big Data and polarisation
Tubadji, A., Boy, F., Greyling, T., Rossouw, S. & Jain, Y., 1 Jan 2025, Handbook on Big Data, Artificial Intelligence and Cities. Edward Elgar Publishing Ltd., p. 189-222 34 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Big data and happiness
Rossouw, S. & Greyling, T., 1 Jan 2024, Encyclopedia of Happiness, Quality of Life and Subjective Wellbeing. Edward Elgar Publishing Ltd., p. 310-315 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
Reactions to macro-level shocks and reexamination of adaptation theory using Big Data
Greyling, T. & Rossouw, S., Jan 2024, In: PLoS ONE. 19, 1 January, e0295896.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus)
Press/Media
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Bafana bring smile to citizens' face amid doom and gloom, data shows
17/10/25
3 items of Media coverage
Press/Media
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Bafana Bafana's World Cup qualification boosts South Africans' happiness levels
16/10/25
1 item of Media coverage
Press/Media
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National happiness levels increase off back of Bok, Proteas wins
25/08/25
2 items of Media coverage
Press/Media
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Springboks Beat Australia 30–22 And Lifted National Happiness
24/08/25
1 item of Media coverage
Press/Media