Personal profile
Research Interests
Retailing, consumer behaviour and digital marketing.
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Dive into the research topics where Semona Pillay is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 3 Article
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Investigating brand switching in same-day-grocery-delivery mobile sector: the moderating role of income in an emerging market
Pillay, S., 2025, In: Cogent Business and Management. 12, 1, 2552920.Research output: Contribution to journal › Article › peer-review
Open Access -
Digital consumer perspectives on data access in an emerging market
Pillay, S. & Struweg, I., 2023, In: South African Journal of Information Management. 25, 1, a1645.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
The influence of electronic word-of-mouth adoption on brand love amongst generation z consumers
Pillay, S., 2021, In: Acta Commercii. 21, 1, a928.Research output: Contribution to journal › Article › peer-review
Open Access18 Citations (Scopus)
Press/Media
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Study Findings on Information Technology Reported by Researchers at University of Johannesburg (Digital consumer perspectives on data access in an emerging market)
16/08/23
1 item of Media coverage
Press/Media
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TECNO Spark 7 Pro debuts to bring South African Gen Z immersive cinema experience with BIGGER and BETTER display
20/09/21
1 item of Media coverage
Press/Media
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Fake? In the Northern and Western Cape, that doesn’t bother township consumers
24/06/21
1 item of Media coverage
Press/Media