Semona Pillay

Phone+27 11 559 1281
Emailsemonapuj.acza
Websitehttps://www.uj.ac.za/members/ms-s-pillay

h-index

Research activity per year

Research Interests

Retailing, consumer behaviour and digital marketing.

Fingerprint

Dive into the research topics where Semona Pillay is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

1 Similar Profiles

1 Article

The influence of electronic word-of-mouth adoption on brand love amongst generation z consumers
Pillay, S., 2021, In: Acta Commercii. 21, 1, a928.
Research output: Contribution to journal › Article › peer-review

Open Access
7 Citations (Scopus)

Study Findings on Information Technology Reported by Researchers at University of Johannesburg (Digital consumer perspectives on data access in an emerging market)
Pillay, S.
16/08/23
1 item of Media coverage
Press/Media

Dr Semona Pillay

Personal profile

Research Interests

Fingerprint

Collaborations and top research areas from the last five years

Dive into details

The influence of electronic word-of-mouth adoption on brand love amongst generation z consumers

Study Findings on Information Technology Reported by Researchers at University of Johannesburg (Digital consumer perspectives on data access in an emerging market)

Dr Semona Pillay

Personal profile

Research Interests

Fingerprint

Collaborations and top research areas from the last five years

Research output

The influence of electronic word-of-mouth adoption on brand love amongst generation z consumers

Press/Media

Study Findings on Information Technology Reported by Researchers at University of Johannesburg (Digital consumer perspectives on data access in an emerging market)