Personal profile
Research Interests
Consumer Behaviour and e-Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 6 Clean Water and Sanitation -
SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Dive into the research topics where Mercy Mpinganjira is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Drivers of Intentions Towards Continued Use of Digital Voice Assistants: The Moderating Role of Service Experience
Mpinganjira, M., Maduku, D. K., Rana, N. P. & Thusi, P., 2025, In: Journal of Global Information Management. 33, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness
Maduku, D. K., Rana, N. P., Mpinganjira, M. & Thusi, P., May 2025, In: Journal of Consumer Behaviour. 24, 3, p. 1194-1221 28 p.Research output: Contribution to journal › Article › peer-review
Open Access14 Citations (Scopus) -
Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis
Mpinganjira, M., 2025, (Accepted/In press) In: International Journal of Bank Marketing. p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
Maduku, D. K., Rana, N. P., Mpinganjira, M., Thusi, P., Mkhize, N. H. B. & Ledikwe, A., 2 Dec 2024, In: Asia Pacific Journal of Marketing and Logistics. 36, 11, p. 2849-2868 20 p.Research output: Contribution to journal › Article › peer-review
28 Citations (Scopus) -
Perceived experiential value and continued use intention of e-retail chatbots
Mpinganjira, M., Dlodlo, N. & Idemudia, E. C., 2024, In: International Journal of Retail and Distribution Management. 52, 13, p. 121-135 15 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Citations (Scopus)
Press/Media
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Researchers from University of Johannesburg Report Details of New Studies and Findings in the Area of Engineering (Do Ai-powered Digital Assistants Influence Customer Emotions, Engagement and Loyalty? an Empirical Investigation)
Mpinganjira, M., Maduku, D. & Ledikwe, A.
3/06/24
1 item of Media coverage
Press/Media
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UNIZIK Marketing Dept Conducts First International Conference
12/11/23
1 item of Media coverage
Press/Media
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UNIZIK Marketing Dept Conducts First International Conference Since Inception in 1999
11/11/23
1 item of Media coverage
Press/Media