Personal profile
Research Interests
Social media marketing, digital media, teaching and learning pedagogies.
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Dive into the research topics where Maritha Pritchard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 3 Article
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Overcoming the Monster: How Vulnerable Small Businesses Turn Rival Villains into Co-Branded Storytelling Heroes
Pritchard, M., Nhedzi, A. & Fabian, A., 23 Apr 2025, In: Innovar. 35, 96, e101521.Research output: Contribution to journal › Article › peer-review
Open Access -
Examining the Brand Storytelling Key Considerations and Practices in B2B SMEs on Facebook
Nhedzi, A., Pritchard, M. & Fabian, A., 2023, In: Communicatio. 49, 1, p. 65-89 25 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Brand Innovation and Value-Creating Practices of the City of Johannesburg’s Twitter Community
Banda, A., Pritchard, M. & Nhedzi, A., 2 Jan 2020, In: Communicatio. 46, 1, p. 87-112 26 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)
Press/Media
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University of Johannesburg: Three of the Faculty of Humanities’ newest short learning programmes
1/06/23
1 item of Media coverage
Press/Media