Personal profile
Research Interests
Integrated Marketing Communications, Consumer Behaviour, Marketing Research and Business-to-Business Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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Dive into the research topics where Isolde Lubbe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 9 Article
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A META-RELQUAL framework for B2B sales partnerships: empirical findings from Spain
Ferro-Soto, C., Fabeiro, C. P., Lubbe, I., Svensson, G. & Høgevold, N. M., 2026, In: International Journal of Business Excellence. 38, 1, p. 40-76 37 p.Research output: Contribution to journal › Article › peer-review
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Internal marketing, perceived value and satisfied employees in South African long-term insurance
Storey, K., Lubbe, I. & Roberts-Lombard, M., 2026, In: South African Journal of Business Management. 57, 1, a5433.Research output: Contribution to journal › Article › peer-review
Open Access -
Second-hand luxury goods purchase intention among millennials: a perspective on value
Sikakana, A. D., Cunningham, N. & Lubbe, I., 26 Jan 2026, In: Journal of Fashion Marketing and Management. 30, 2, p. 275-298 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Assessing How the “Humanness” of Smart Voice Assistants (SVAs) Drives Consumer Satisfaction and Purchase Intent
Shukla, A., Mishra, A., Agarwal, S., Lubbe, I. & Rana, N., 2025, In: Journal of Global Information Management. 33, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Determinants and outcomes of satisfaction in B2B sales relationships
Ferro-Soto, C., Padin, C., Lubbe, I., Svensson, G. & Høgevold, N., 19 Mar 2025, In: Journal of Business and Industrial Marketing. 40, 13, p. 61-76 16 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus)