Personal profile
Research Interests
Strategic Integrated Communication, Integrated Marketing Communication, Public Relations and Qualitative Research Methodologies.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth
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Dive into the research topics where Ilse Struweg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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University brand personality: a student-focused anthropomorphic storytelling perspective
Struweg, I. & Wait, M., 2025, In: Journal of Marketing for Higher Education. 35, 2, p. 223-247 25 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Marketing communication education in developing countries: Post-pandemic insights from India and South Africa
Cooper, H. B., Ewing, M. T., Jayasinghe, L., Struweg, I. & Wait, M., 2024, In: Journal of Marketing Communications. 30, 2, p. 242-264 23 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
A Twitter Social Network Analysis: The South African Health Insurance Bill Case
Struweg, I., 2020, Responsible Design, Implementation and Use of Information and Communication Technology - 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Proceedings. Hattingh, M., Matthee, M., Smuts, H., Pappas, I., Dwivedi, Y. K. & Mäntymäki, M. (eds.). Springer, p. 120-132 13 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 12067 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access5 Citations (Scopus) -
Resident Co-creation: The case of the 2010 World Cup in South Africa
Berndt, A., Klopper, H. B., Niemann-Struweg, I. & Meintjes, C., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 333 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Resident Involvement: The Case of World Cup 2010
Berndt, A., Klopper, H., Niemann-Struweg, I. & Meintjes, C., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 6 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Press/Media
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Unlock Your Side Hustle Potential with Cresta - A Successful Start to Earning Extra Income
22/10/24
6 items of Media coverage
Press/Media
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Study Findings on Information Technology Reported by Researchers at University of Johannesburg (Digital consumer perspectives on data access in an emerging market)
16/08/23
1 item of Media coverage
Press/Media