Personal profile
Research Interests
Business management, Entrepreneurial marketing, Brand management.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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Dive into the research topics where Chuma Diniso is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 4 Article
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Brand and customer management mindsets creating brand relationships and equity in young adults
Diniso, C. & Duh, H. I., 2025, In: South African Journal of Business Management. 56, 1, a5204.Research output: Contribution to journal › Article › peer-review
Open Access -
The influence of brand awareness, brand image and perceived quality on Generation Y’s brand satisfaction and brand love: a Samsung smartphone case study
Diniso, C., 2025, (Accepted/In press) In: African Journal of Economic and Management Studies. p. 1-15 15 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory
Diniso, C. & Duh, H. I., 2021, In: Journal of African Business. 22, 4, p. 564-577 14 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Generic medicine brand knowledge structure, relationships and purchase
Duh, H. I. & Diniso, C., 10 Dec 2020, In: International Journal of Pharmaceutical and Healthcare Marketing. 14, 4, p. 493-512 20 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)