Personal profile
Research Interests
Customer Relationship Marketing and Services Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities
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Dive into the research topics where Christine De Meyer-Heydenrych is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exploring the customer e-loyalty of millennials when purchasing footwear online in South Africa
Bingwa, S., De Meyer-Heydenrych, C. F. & Roberts-Lombard, M., 2024, In: Cogent Business and Management. 11, 1, 2365996.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Developing an intention to use amongst non-users of the Bus Rapid Transit (BRT) System: An emerging market perspective
Matubatuba, R. & De Meyer-Heydenrych, C. F., Dec 2022, In: Research in Transportation Business and Management. 45, 100858.Research output: Contribution to journal › Article › peer-review
Open Access15 Citations (Scopus) -
Moving towards smart mobility: Factors influencing the intention of consumers to adopt the bus rapid transit (BRT) system
Matubatuba, R. & De Meyer-Heydenrych, C. F., 2022, In: Cogent Business and Management. 9, 1, 2089393.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus) -
Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective
De Bruin, L., Roberts-Lombard, M. & De Meyer-Heydenrych, C., 9 Jan 2021, In: Journal of Islamic Marketing. 12, 1, p. 199-224 26 p.Research output: Contribution to journal › Article › peer-review
33 Citations (Scopus) -
Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?
Cunningham, N. & De Meyer-Heydenrych, C., 2021, In: International Journal of Retail and Distribution Management. 49, 6, p. 752-771 20 p.Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus)