Personal profile
Research Interests
Branding, omni-channel, SMEs and relationship marketing.
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Dive into the research topics where Aobakwe Ledikwe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 7 Article
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Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
Maduku, D. K., Rana, N. P., Mpinganjira, M., Thusi, P., Mkhize, N. H. B. & Ledikwe, A., 2 Dec 2024, In: Asia Pacific Journal of Marketing and Logistics. 36, 11, p. 2849-2868 20 p.Research output: Contribution to journal › Article › peer-review
29 Citations (Scopus) -
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
Maduku, D. K., Mpinganjira, M., Rana, N. P., Thusi, P., Ledikwe, A. & Mkhize, N. H. B., Mar 2023, In: Journal of Retailing and Consumer Services. 71, 103208.Research output: Contribution to journal › Article › peer-review
Open Access73 Citations (Scopus) -
Investigating the Linkage between Relationship Quality Dimensions, Brand Awareness, and Brand Image: An Emerging African Market Perspective
Ledikwe, A. & Roberts-Lombard, M., Jun 2022, In: African Journal of Business and Economic Research. 17, 2, p. 247-273 27 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Determinants of Behavioural Intention Towards Travel Applications in an Emerging African Economy: A Perspective on the Hospitality Industry
Ledikwe, A., 2021, In: African Journal of Hospitality, Tourism and Leisure. 10, 6, p. 1882-1895 14 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
Determinants of brand loyalty in the apparel industry: A developing country perspective
Ledikwe, A., 1 Jan 2020, In: Cogent Business and Management. 7, 1, 1787736.Research output: Contribution to journal › Article › peer-review
Open Access15 Citations (Scopus)
Press/Media
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Researchers from University of Johannesburg Report Details of New Studies and Findings in the Area of Engineering (Do Ai-powered Digital Assistants Influence Customer Emotions, Engagement and Loyalty? an Empirical Investigation)
Mpinganjira, M., Maduku, D. & Ledikwe, A.
3/06/24
1 item of Media coverage
Press/Media