Personal profile
Research Interests
Marketing, Digital Transformation, Artificial Intelligence, Leadership, Self-mastery.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 17 Partnerships for the Goals
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Dive into the research topics where Alistair Mokoena is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 1 Article
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A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa
Mokoena, A., Prinsloo, J. J., Gawlik, R. & Pelser, T., 2023, In: Journal of Marketing Communications. 29, 1, p. 46-66 21 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus)
Press/Media
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Absa expands its digital payments universe with Google Wallet | The Citizen
24/08/22
1 item of Media coverage
Press/Media
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Absa announces expansion of digital payments universe with Google Wallet
23/08/22
1 item of Media coverage
Press/Media