Research output per year
Research output per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Marketing Management is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Dr Nicole Cunningham
- Marketing Management - Associate Professor & Programme Coordinator
Person: Associate Professor
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Prof Christine De Meyer-Heydenrych
- Marketing Management - Associate Professor
Person: Associate Professor
Research output
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Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics
van Niekerk, B. M., Roberts-Lombard, M. & Cunningham, N., 30 Apr 2024, In: European Business Review. 36, 3, p. 311-334 24 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Do you want my loyalty? Then understand what drives my trust – a conventional and Islamic banking perspective
Roberts-Lombard, M. & Petzer, D. J., 17 Jul 2024, In: International Journal of Islamic and Middle Eastern Finance and Management. 17, 3, p. 532-551 20 p.Research output: Contribution to journal › Article › peer-review
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Exploring the customer e-loyalty of millennials when purchasing footwear online in South Africa
Bingwa, S., De Meyer-Heydenrych, C. F. & Roberts-Lombard, M., 2024, In: Cogent Business and Management. 11, 1, 2365996.Research output: Contribution to journal › Article › peer-review
Open Access
Press/Media
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Researchers from University of Johannesburg Report Details of New Studies and Findings in the Area of Engineering (Do Ai-powered Digital Assistants Influence Customer Emotions, Engagement and Loyalty? an Empirical Investigation)
Mpinganjira, M., Maduku, D. & Thusi, P.
3/06/24
1 item of Media coverage
Press/Media
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Studies from University of Johannesburg Further Understanding of Economic and Management Science (Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers' age)
Cunningham, N. & Roberts-Lombard, M.
19/04/24
1 item of Media coverage
Press/Media