Marketing Management

College of Business and Economics

Websitehttps://www.uj.ac.za/faculties/college-of-business-and-economics/schools/school-of-consumer-intelligence-and-information-systems/marketing-management

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

Dr Nicole Cunningham
- ncunninghamuj.acza
- Marketing Management - Associate Professor & Programme Coordinator
Person: Associate Professor
20192025
Prof Christine De Meyer-Heydenrych
- cfdemeyeruj.acza
- Marketing Management - Associate Professor
Person: Associate Professor
20112024
Mr Aobakwe Ledikwe
- aledikweuj.acza
- Marketing Management - Junior lecturer
Person: Junior Lecturer
20192024

2102 Citations
24 h-index
134 Article
10 Chapter
4 Review article
1 Conference contribution
More
- 1 Conference article

Determinants and outcomes of satisfaction in B2B sales relationships
Ferro-Soto, C., Padin, C., Lubbe, I., Svensson, G. & Høgevold, N., 19 Mar 2025, In: Journal of Business and Industrial Marketing. 40, 13, p. 61-76 16 p.
Research output: Contribution to journal › Article › peer-review
Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness
Maduku, D. K., Rana, N. P., Mpinganjira, M. & Thusi, P., 2025, (Accepted/In press) In: Journal of Consumer Behaviour.
Research output: Contribution to journal › Article › peer-review

Open Access
Implementing a customer-centric strategy through service design in financial organisations
Kaartti, V., Ojasalo, J. & Wait, M., 24 Apr 2025, In: International Journal of Bank Marketing. 43, 5, p. 921-942 22 p.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)

University of the Western Cape Researchers Report on Findings in Economic and Financial Sciences (Exploring the perceived value-behavioural intention link: An Islamic banking perspective)
Roberts-Lombard, M.
26/12/24
1 item of Media coverage
Press/Media
New Economic and Financial Sciences Study Findings Reported from University of Johannesburg (Internal marketing's influence on South African long-term insurance: An emerging market view)
Roberts-Lombard, M.
16/07/24
1 item of Media coverage
Press/Media
Researchers from University of Johannesburg Report Details of New Studies and Findings in the Area of Engineering (Do Ai-powered Digital Assistants Influence Customer Emotions, Engagement and Loyalty? an Empirical Investigation)
Mpinganjira, M., Maduku, D., Thusi, P. & Ledikwe, A.
3/06/24
1 item of Media coverage
Press/Media